Effective Date: 12 February 2019
What information do we collect from you?
When you browse the Site, we automatically receive certain information about your device, including information about your web browser, internet protocol (IP) address, and operating system. Additionally, as you browse the Site, we automatically receive information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
Additionally, when you purchase something from the store or attempt to do so, we collect, as part of the purchasing process, the personal information that you provide to us, including your name, address, email address, phone number, and payment information (including credit card numbers and PayPal information, depending on your chosen payment method). We refer to this information as “Order Information”.
Consent and how it works.
When you provide us with Order Information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or return a purchase, you imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to opt-out. If, after you opt-in to our Site registration or email contact list, and you change your mind, you may withdraw your consent for us to contact you, and for the continued collection, use or disclosure of your information, at any time by emailing us at email@example.com.
How do we use your information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you and to screen our orders for potential risk or fraud.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Do we share your information with others?
We share your Personal Information with third parties to help us use your Personal Information in the ways described above.
We may engage third parties to perform services in connection with the operation of our business. Examples of such services include payment processing and authorization, fraud protection and credit risk reduction, order fulfillment and shipping, marketing, Web site evaluation, and data analysis. We provide Personal Information to these third parties, but we only authorize them to use this information in connection with the services that they perform for us.
For example, we use Shopify, Inc. to power our online store. Shopify provides us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application. Shopify stores your data on a secure server behind a firewall. You can read more about how Shopify uses your Personal Information here:
We also use Google Analytics to help us understand who visits our Site and how visitors are using the Site. You can read more about how Google uses your Personal Information here:
You can also opt-out of Google Analytics here:
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights as we in good faith deem necessary.
How do we use your information for targeted ads?
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We work with third parties that use their own technologies to provide targeted advertisements on our behalf on the Internet. During your visit to our Site, those third parties may web beacons, cookies, and other technologies to collect information, including your IP address, time, and date. This information may be used to analyze and track data as well as provide advertisements that may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page, located at the following link:
You can opt-out of targeted advertising by using the links below:
- Instagram: https://help.instagram.com/1415228085373580
- Facebook: https://www.facebook.com/settings/?tab=ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your privacy rights.
If you no longer wish to be contacted by Lou, you can follow the unsubscribe instructions that accompany any contact e-mail.
Note that if you opt-out of certain contacts, we may still contact you about any problems or issues with your account, profile, or any purchases you have made on the site or from us.
You have a right to request access to, rectification, or erasure of your data, or restriction of processing, and to object to said processing, as well as the right to data portability to the extent applicable. You can also oppose to the use of your data to build up your client profile; in this case, please note that you will no longer benefit from customized offers or services.
These rights may be exercised directly with Lou by sending us a written request at firstname.lastname@example.org. You may be asked for proof of identity.
You have the following rights regarding the user information you have provided us:
- To review the information;
- To request that we correct any errors, outdated information, or omissions in the information;
- To request that your information be removed from any of our solicitations;
- To request that your information be deleted from our records; and
- To opt out of being solicited by the Site or third parties.
To exercise any of these rights, please contact us at email@example.com. We will use commercially reasonable efforts to honor your request.
The data that is collected and processed under our contact form shall only be kept throughout the duration of the processing of your request. Should you decide to create a client account, your identification data shall be kept for as long as your account is active and you do not close it. You may close your account at any time. Your request shall be taken into consideration immediately, or in case of any pending order, as soon as it shall have been executed in full.
Should you have any questions about the collection and processing of your data by Lou, please contact us by sending an email to firstname.lastname@example.org.
If you are a European resident, please note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Age of consent.
We do not sell or ship any items ordered through this Site directly to anyone who we know to be under the age of 13, nor do we collect any Personal Information from anyone who we know to be under the age of 13. If you are under the age of 13, you should use this Site only with the involvement of a parent or guardian and should not submit any Personal Information to us; otherwise, you should leave this Site immediately.
The security of your information is of central importance to us and we will only collect personally identifiable information to the extent deemed reasonably necessary to serve you in view of our legitimate business purposes, as described above.
To protect your Personal Information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.
While we implement these and other security measures on our Site, please note that 100% security is not always possible. You play a role in protecting your information as well. Because your password permits access to your Personal Information, please keep your password confidential, do not disclose it to others, and take necessary measures to ensure that it cannot be accessed by others.
If you are a European resident, please note that we are processing your information in order to fulfill contracts we might have with you (for example, fulfilling an order through the Site), or otherwise to pursue our general business interests as discussed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you click on links on our Site, they may direct you away from our Site. Please note that we are not responsible for the privacy practices of other websites and we encourage you to read their privacy policies.
For more information about our privacy practices, if you have questions, or if you would like to make a request or complaint, please contact us by e‑mail at email@example.com by mail using the following details: Lou, Re: Privacy Compliance Officer, 4300 Speedway, #650102, Austin, TX, 78765, USA.